Brutalism
Design &Development
This experimental Framer project explores the raw, unapologetic aesthetic of digital brutalism—stripped-down design, bold typography, and an intentionally minimal structure. Built to challenge conventions, the site emphasizes function over polish while still delivering a powerful visual impact. Every element is purposeful, from rigid grids to stark contrast, showcasing how Framer can be pushed beyond slick interfaces into something bold, unconventional, and expressive. (Concept)
Client:
Concept Design
Role:
UX Designer, Brand Designer, Web Designer, Web Developer
Year:
2024
Challenge
One of the biggest challenges was embracing intentional “anti-design” without compromising usability. Brutalism demands a careful balance between raw aesthetics and functional clarity. Achieving this in Framer meant pushing the limits of its layout system, stripping away polish, and resisting the urge to over-style. Ensuring responsiveness while keeping the rigid, grid-heavy layout intact across breakpoints also required a custom approach. The goal was to make it feel bold and disruptive—without becoming chaotic.
Objective
The aim was to explore how Framer can be used to create a bold, anti-aesthetic experience rooted in digital brutalism. Key objectives included experimenting with raw layouts, heavy type, and minimal styling—while still maintaining accessibility and performance. The project sought to challenge visual norms, test Framer’s flexibility, and provoke creative thinking around what a website should look like.
Results
The result is a striking, no-frills website that embraces the core principles of digital brutalism—bold, functional, and deliberately unrefined. Built entirely in Framer, the site proves that unconventional design can still deliver a smooth user experience. Despite its raw aesthetic, the layout remains fully responsive and accessible, showing how Framer can be used to break visual norms without breaking functionality.
